February 1, 2007

Lancome Goes Green

Major changes are on the way for Lancome...a promising new product, and a commitment to Mother Earth.

Lancome launches (in June) Primordiale Cell Defense which claims to neutralize 99 percent of damaging free radicals resulting from UV exposure, pollution & exposure to extreme temperatures.

Lancome will intiate a climate-offset program and a partnership with carbonfund.org that will inlcude planting a tree for each of the first 10,000 bottles of Primordiale Cell Defense sold, paper-free press offices, & redesign of their freestanding Lancome boutiques.

Check out the Carbonfund website for some relatively easy ways to make a difference in your home and everyday life and reduce your impact on climate change.
photo from lancome

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