You give fashion a bad name (say again using Bon Jovi tune)

I am all about edgy fashion trends to a certain point, but when you read something like this...seriously. Here is a quote from the article you are hopefully going to read and probably think what I thought, "are they serious?".......

Quote from Jane Eloy, designer for Daspu (means "of the whores" in Portuguese):
"We're changing people's minds about us," she said. "We're winning respect for what we do."

What??????